YouTube is constantly changing and evolving. Long gone are the days dominated by funny cat videos and dogs on skateboards. Today YouTube is also a place for marketers .

Over one billion hours of video are watched on YouTube daily — that'south more than than Netflix and Facebook video combined.

1 billion hours of YouTube video daily

Only, hither's the kicker… 62 percent of businesses utilize Youtube as a aqueduct to postal service video content — which is crazy!

C razy-awesome for y'all that is — because when used effectively, YouTube is an extremely powerful business organization tool. But in order to heave your sales , you've got to get more free YouTube views.

In this article, yous'll larn eighteen ways to get more views on YouTube, build your brand, and boost your sales .

But beginning, let'southward talk rapidly about how to make a video on YouTube.

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Post Contents

  • How to Make a Video on YouTube
  • How to Get More than Views on YouTube
    • ane. Create Compelling Content
    • ii. Encourage Viewers to Subscribe
    • iii. Create Playlists to Continue People Watching
    • 4. Promote Other Videos with End Screens and Cards
    • 5. Add a Watermark to Your Videos
    • six. Make Certain Your Videos Are Embedding Enabled
    • 7. Promote Your Videos on Other Social Channels
    • 8. Sympathise the Importance of 'Watch Time'
    • 9. Nurture a Customs
    • 10. Optimize Your Video Titles
    • 11. Optimize Your Channel
    • 12. Create a YouTube Trailer Featuring Your Best Content
    • thirteen. Create Compelling Thumbnail Images
    • 14. Transcribe Your Videos
    • 15. Publish Your Videos at The All-time Fourth dimension
    • sixteen. Invite Invitee Vloggers
    • 17. Build an Influencer Community
    • 18. Know What's Viral
  • Your Turn
  • Want to Learn More than?

How to Make a Video on YouTube

  • Plan Your Video

Before you commencement making a video for YouTube y'all need to program what you want to produce. Generate a storyboard outlining each scene or section of the video. Think about the messaging you want to portray to your audience and program where in the video yous will include calls-to-action . This is important equally you need people to want to do something later on watching the video.

  • Write Your Script

Based on your video plan, begin writing your video script. Effort to keep the language relatable and appealing to your audience. If your video is a beginners guide, don't employ too many technical terms. If you lot are making an in-depth YouTube video, make certain to include terms that are specific to the industry to build trust with your viewers. Don't create a long script if your storyboard is short as it volition hateful a lot of lingering on screens that will not brand for a good viewing experience.

  • Create a Shot List

Having a shot list will encourage you to recollect nearly the smaller details, like lightning direction and camera placement. Brand certain to create one once you're washed writing your script. It should include all of the things that help give a sense of management to your production, such equally the photographic camera setup or activeness/dialogue each scene requires.

  • Organize Your Scene

Will your video be animated, live-action, or real-time? What kind of props will y'all need when making your video and then that your YouTube followers will stay engaged during your whole video? These questions are important to answer as they will help make your video expect more professional. Invest in branding to add to the background of your videos and thumbnails then that your video looks summit quality .

  • Fix Yourself

If yous are starring in the video, or just directing information technology, it is important to prepare and practice so that the real thing will become off without a hitch. The devil is in the detail when it comes to making a YouTube video, so practicing volition account for all the things that could go incorrect when shooting.

  • Edit Your Video

After doing a few takes of each scene the magic starts – you lot can start editing your video to omit minor mistakes or elements of scenes that don't fit. Take the time here to ask whether each line sounds natural, and delete lines that don't fit into the overall video.

  • Upload YouTube Video

Within the YouTube platform, you tin upload your video, including a championship, tags, and a description for your audition . These things will aid your audience to find your video through. If y'all are planning to create more than one video on a particular topic, you tin can create a playlist and add together information technology to this. Recollect most calculation cards and captions to your video to help users navigate more effectively around your channel.

  • [Additional Tip] Go Live

Once you take enough experience creating videos, why not try going live and talking to your audition in real-time. Answer questions from your audience in the moment and requite your viewers the ultimate viewing experience.

How to Go More than Views on YouTube

Now permit's spring directly into the specifics of getting more views on YouTube.

1. Create Compelling Content

It won't affair how many hacks or ads you employ if your videos aren't adept. So how tin y'all create compelling content that will get more views on YouTube? Well, one of the best ways is to create 'how to' videos :

How-to Videos

Only identify what your platonic customers most desire to know, and then create videos that meet their needs. Does this work? You bet. YouTube creator Graham Cochrane racked upwardly 51 million YouTube views past focusing on how-to content.

How-to YouTube Videos

Cochrane finds video ideas in the comments of his social channels. If that doesn't work, he asks his community what they'd like him to make videos almost.

Elementary, right?

Cochrane said , "An astonishing matter happens when you inquire people what they demand and desire, and and so you become and go far for them — they recollect you read their mind!" Lesser-line: Consistently create content that solves your ideal customer's problems or meets their needs. It'south the way to develop a loyal customs of fans and become more views on YouTube.

2. Encourage Viewers to Subscribe

Have you ever heard the proverb, "Your all-time new customers are your old customers"? In other words, retaining customers can exist a powerful way to grow your business. Well, the same holds truthful for YouTube views.

Which is why 1 of the easiest ways to go more views on YouTube is to encourage your current viewers to subscribe because gaining subscribers will increase the number of views on each new video that y'all release. How do you get viewers to subscribe?

The all-time way is simply to ask at the beginning and end of each video!

YouTube Subscribe to Channel

But don't merely enquire viewers to subscribe to your YouTube channel. Make certain that y'all also prompt them to plow on the notification bell later they've clicked 'Subscribe.'

YouTube Notification Bell

This style, once a viewer subscribes, they'll be notified every time yous upload a new video. Growing your subscribers is vital to getting more gratis YouTube views, so start asking your viewers to subscribe now!

three. Create Playlists to Go along People Watching

YouTube's own statistics show that "top-performing brands on YouTube build and promote twice as many playlists as the lesser 25%."

YouTube Playlists

Why do playlists work so well? Auto-play. It takes effort to pull your attention away from videos you're enjoying when they just keep playing. In fact, there's a cerebral bias at piece of work called 'loss aversion.'

Loss aversion states that the pain of losing something is twice equally bad as the pleasance received from gaining something equivalent. For case, loss disfavor suggests that people volition piece of work twice as hard to keep $100, every bit they will gain $100. Auto-play uses loss aversion to reframe the situation.

The question is no longer, "Practise you desire to watch another video enough to actively click play?" Now, the question is, "Exercise you desire to cease watching plenty to actively click away?". It's subtle only powerful, and if your content is proficient, viewers will often keep watching. Also, playlists tin can help better search rankings, every bit playlist titles are another opportunity to target keywords.

The easiest way to create a YouTube playlist is to navigate to each video yous'd like to add and click the '+' icon underneath the video.

Add YouTube Video to Playlist

Then you tin can create a new playlist or add information technology to an existing playlist. To get more views on YouTube, create a playlist of your best content and showtime promoting it today!

4. Promote Other Videos with Stop Screens and Cards

Cards and terminate screens are tools that y'all tin can use to promote your videos to get more than views on YouTube. Kickoff, y'all'll need to verify your YouTube business relationship to access these features. To do this, click on your contour picture in the tiptop right, and and so click 'Creator Studio'. Next, click on the 'Condition and features' tab:

YouTube Creator Studio

On this page, you're able to view extra YouTube aqueduct features and ready them upward. At present allow'southward take a closer look at end screens and cards.

An cease screen is a dedicated frame that you can place at the end of your videos to wrap things up, and highlight calls-to-activeness.

Cards are a tool that you can set to pop-upwards anytime in the video. Yous can ready these to direct people to another video or playlist, or y'all can create a poll bill of fare which is a great manner to enquire viewers what they'd like to see more of (call up tip number 1?).

To add end screens and cards to your videos, get to the Creator Studio and click 'Video Director,' then click 'Videos.' Detect the video that yous desire to add together the end screen card to and click 'Edit.' Once you're on the video editor page, yous can add terminate screens and cards by clicking the menu items at the peak of the page:

Add YouTube End Screen and Cards

End screens and cards are powerful tools, and so make sure y'all use them to nowadays calls-to-action in your YouTube videos.

five. Add together a Watermark to Your Videos

Watermarks let you to gain more subscribers and free YouTube views by promoting your channel across all of your videos. Substantially, a watermark is just an image that you can set to announced on all of your videos — near brands use their logo. When a viewer hovers their mouse over a watermark, it prompts them to subscribe. Which is why the Shopify YouTube aqueduct has chosen a watermark saying 'subscribe':

YouTube Watermark

In one case once more, you need to verify your YouTube business relationship to be able to upload a watermark. It's worth pointing out that you can't pick and choose which videos display watermarks and which don't — they either appear on all of your videos or none of them.

To add together a watermark to your videos head to the Creator Studio and click 'Branding.'

Add YouTube Watermark

Then click 'Add a Watermark' and upload your image.

In summary, use this simple tool to promote your brand on your YouTube channel.

Tip: Design a watermark that is square, transparent, and in a higher place fifty×l pixels. Equally YouTube shrinks down watermarks when displaying them in the corner of the videos, creating a larger i volition assist ensure your branding is visible to your target audience .

6. Make Sure Your Videos Are Embedding Enabled

You've spent ages creating an awesome video and now your viewers desire to share it on their websites and blogs!

…but they tin can't. Because yous forgot to enable embedding.

* Gulp*

Allowing viewers to embed your video on their websites and blogs is an constructive mode for your brand to reach new audiences and become more views on YouTube. If a video has embedding enabled, when a viewer clicks 'Share' underneath the video window, YouTube will evidence them the 'Embed' pick:

YouTube Video Embed

Once they click on this, they'll be able to copy the video's embedding code and paste it onto their blog or website.

YouTube Video Embed Code

To enable embedding, caput to the Creator Studio and navigate to the video's edit page.

Then click 'Advanced Settings' and scroll down to the "Distribution options" and make sure the "Allow Embedding" is ticked:

Allow YouTube Video Embedding

Bottom-line: Make sure your videos have embedding enabled to encourage viewers to share your content.

If you have followers on other social channels, let them know each time you upload a new video to YouTube. A good style to do this is with a brusk teaser video. For example, you can create a minute-long teaser for a new YouTube video, then post information technology on your Facebook page with a link to the full video on your YouTube channel .

To brand things easier, try using a social media scheduling tool like Hootsuite or Buffer . But don't but stick to social channels. You tin can also embed your YouTube videos in relevant weblog posts and pages on your website.

And don't forget about email marketing . With an industry average open up rate of 18 percent and a purchase rate of 66 percent, email marketing is a powerhouse when information technology comes to sales conversions. It doesn't need to be too complicated either.

(Psst! If you haven't already, brand sure to subscribe to our newsletter to learn more than about how to build your online business organisation.)

YouTube isn't a standalone social channel, so make certain to cantankerous-promote your videos through your free marketing channels .

8. Sympathise the Importance of 'Lookout man Time'

YouTube describes their algorithm every bit a " search and discovery system ."  This algorithm determines which videos are shown:

  • On the homepage
  • As suggested videos
  • In search results
  • Under the Subscriptions tab
  • Through notifications that viewers take created

What'due south more, the algorithm doesn't only impact individual videos, but entire YouTube channels. YouTube'due south algorithm is complex, but the about of import matter to sympathise is that it's heavily based on 'Lookout Time.' In fact, according to YouTube , "Each video uploaded — as well as every channel on YouTube — is 'ranked' by watch time."

Watch Time is how much time people spend actually watching your videos:

YouTube Watch Time

Lesser-line: YouTube rewards quality. The ameliorate your videos are, the more fourth dimension people spend watching them. This will increment your Sentry Time minutes and and so YouTube will favor your videos and channel.

One more matter: Your YouTube channel can also earn 'watch time credits' for referring viewers to other videos. Information technology'south basically like affiliate marketing .

In summary: Focus on retaining viewers for every bit long equally yous tin can, and don't be afraid of promoting other YouTube channels in your niche!

YouTube isn't just a video search engine. Information technology'southward also a social network. So to get more than views on YouTube, you need to use information technology like other social networks. In other words, information technology isn't enough to just regularly share videos, yous also need to actively engage your audience.

How? The all-time manner is to simply respond to comments — especially if someone asks a direct question. Because other viewers will be more than probable to comment themselves if they know they'll receive a response. It only takes a 2d, and yous tin can do information technology while you're browsing your comments for new video ideas (remember tip number ane?).

Also that, try to exist an agile member of your niche community. Subscribe to other channels in your niche, exit comments on their videos, and share any that your own audience might savour. In other words, requite before you get.

If you engage generously and authentically, viewers will notice and information technology volition exist much easier to establish your brand in a niche of passionate fans. And recall, promoting other videos will score y'all Watch Time credits, which will assist to boost your channel in YouTube's algorithm. Lastly, you tin can also involve viewers directly.

One of the easiest ways to do this is to hold a competition or prize describe. For case, you could ask viewers to share your video on Facebook and leave a comment to be entered into a depict to win one of your products. Growing a loyal, active community is a surefire way to get more views on YouTube.

10. Optimize Your Video Titles

YouTube is a search engine. Which means search engine optimization (SEO) matters.

YouTube's algorithm takes multiple items into business relationship when selecting videos for search results. And the platform provides a number of opportunities to optimize your channel and videos — including video file names, titles, descriptions, and tags.

And then include every bit much information as possible. Crucially, you need to know which keywords you desire your videos and channel to rank for.

Keywords in YouTube Video Titles

YouTuber Graham Cochrane discovers relevant keywords past typing potential keywords into the search bar to encounter what appears in the autocomplete. You tin likewise use free keyword tools similar Google Trends and Google Ads Keyword Planner .

But beware… YouTube will penalize yous for including keywords that aren't relevant to your video. Also keep your titles between 60-70 characters long . This gives you the virtually room to create a compelling title, while too ensuring that it won't be cut brusk in search results. Lastly, don't forget the humans!

Sure, you need to use keywords to aid your videos rank in search results, but to go more free YouTube views, you also need your video titles and descriptions to appeal to viewers. In general, aim for a rest between accurate, informative, and attention-grabbing.

Equally the famed copywriter David Ogilvy one time wrote , "When you lot take written your headline, you take spent eighty cents out of your dollar." Then whatever yous practice, pay close attention to your video titles.

11. Optimize Your Channel

Optimizing your aqueduct is vital to strengthening your brand and boosting your YouTube views. And YouTube provides plenty of ways to optimize your aqueduct. Here's how Daniel Wellington has done it:

Daniel Wellington YouTube

Allow's quickly run through some of the main components:

Create a strong, consistent brand aesthetic.

Ensure that your YouTube branding is consequent with your website and other social channels. This means using the aforementioned logo, images, and colors . Your profile moving picture should be 800 x 800 pixels. It should also still look adept when displayed smaller. Your imprint art should be at least 2560 x 1440 pixels, and there's a template to help yous design your imprint art in YouTube's Creator Academy .

Optimize your YouTube channel clarification.

This is shown on your channel's 'About' tab. You lot only get 1,000 characters, and so brand 'em count. What should you lot write in your YouTube aqueduct description? Well, starting time with a quick description of your brand and the benefits of your products.

Then tell viewers why they should scout your YouTube videos. Are you didactics them something? Or is your channel mostly about amusement? Bottom-line: Tell viewers what'southward in it for them. Merely like your individual video titles, brand sure that you lot include your targeted keywords in your YouTube channel description.

Add your social channels, links to your website, and a way to make it contact.

In other words, make it like shooting fish in a barrel for viewers to observe out more well-nigh your brand.

Add together channel keywords.

Once you've researched and decided on the keywords you want your channel to rank for in the search results, click "Channel," and then "Avant-garde." And so just input your keywords into the box titled "Aqueduct Keywords."

YouTube Channel Keywords

Lastly, enable related channels.

"One of the biggest mistakes I meet business channels make is that they turn off the 'related channels' feature on YouTube," said Syed Balkhi , the founder of List25 (which has over 2.3 million subscribers and 582 one thousand thousand views).

By turning information technology off, you remove your channel from YouTube's recommendations. Equally a consequence, you lot'll lose the network upshot that makes YouTube such a powerful tool.

In summary, make sure that yous optimize your YouTube aqueduct and that all of your information is complete.

12. Create a YouTube Trailer Featuring Your Best Content

Your YouTube trailer is a curt video that's shown to new visitors on your channel. Information technology's a fantastic opportunity to:

  • Prove viewers what kind of content y'all create,
  • Highlight the benefits your channel provides,
  • And, encourage them to subscribe.

There are no specific rules around the trailer'southward maximum length, but well-nigh YouTubers keep it between 25-30 seconds.

What makes a fantastic YouTube trailer? A dainty short video that conveys your story, ambitions, and vision. So, when thinking of ideas for your trailer, ask yourself, "What'southward my background"? "What do I hope to achieve"? "What compelled me to create a YouTube channel"?

Keep the most interesting things you have to say reserved for the first few seconds, simply sprinkle your personality throughout the trailer, like international serial entrepreneur Peter Sage did:

To create your trailer, become to your channel homepage and click "Customise Channel." This will redirect you to a page where you can upload your trailer's footage. Once done, write a clarification, enter your SEO tags, and click "Publish."

how to create a YouTube trailer

After publishing, head back to your aqueduct homepage and click the Customise Channel button again. The trailer should now be present in your video library. Set it every bit your YouTube trailer by clicking the "For New Visitors" tab.

And that's it. Your aqueduct trailer is ready to make an impact. Permit it exercise the legwork of impressing whoever decides to check out your channel.

13. Create Compelling Thumbnail Images

A thumbnail is a video's preview image. This lilliputian image is extremely important if you desire to get more gratis YouTube views. When you upload a video, you tin can choose one of the motorcar-generated thumbnail images.

Don't. Instead, create and upload your own custom thumbnail prototype. YouTube reports that xc per centum of the top-performing videos on YouTube utilize them — and for good reason.

YouTube Custom Thumbnails

(If you haven't nevertheless, you need to verify your YouTube business relationship to access this feature.)

An effective thumbnail image tin can help your videos stand out.

YouTube Video Thumbnails

YouTube says , "Thumbnails crave an art director's eye for branding, and shouldn't exist an afterthought." In fact, they recommend that you think about your thumbnail before you start filming. That manner, y'all tin make sure you capture the footage needed to create a compelling thumbnail image. A adept thumbnail is i that is eye-communicable, compelling, congruent with your make, and accurately represents the video's content.

In general, effort to include:

  • Brightly colored backgrounds
  • Shut-ups of faces
  • Text overlays
  • Subtle branding — like a small logo or watermark

Okay, what most the technicalities? Your thumbnail should:

  • Use a 16:9 aspect ratio, as this is the most used attribute ratio in YouTube players
  • Have a resolution of 1280×720
  • Take a file-size of less than 2MB
  • Exist formatted every bit a .JPG, .GIF, .BMP, or .PNG

Y'all can also apply a free prototype editing and graphic blueprint tool like Canva to create your thumbnails. Remember, thumbnails are one of the best ways to catch the attention of people browsing YouTube, so brand sure that yours are effective and compelling.

To learn more nearly the perfect YouTube thumbnail size and best practices, bank check out our guide here.

xiv. Transcribe Your Videos

Creating videos is bang-up, but sometimes your audience will demand a transcription due to language constraints or disability. YouTube allows for airtight captions where a transcript is added equally subtitles to a video. Viewers tin toggle these subtitles on and off at will. If you plan on opening your videos to an international market, transcriptions can exist a great idea. Translating scripts are useful for helping those with other language abilities to sympathize your videos meliorate.

How do you create a transcription document for upload to YouTube? It is quite simple really. You lot create a SubRip Subtitle file, SRT for short, which includes the start and finish times next to the text.

SRT Subtitle File

This can then be saved equally a file with timings included so that text displays at the right time in the video.

SubRip Subtitle File

Once uploaded to YouTube, or any other video platform, double check your timings are correct and viola, yous've got yourself a closed explanation video.

Upload YouTube Subtitle File

15. Publish Your Videos at The All-time Time

The all-time time is when your target visitors are watching your videos. Fortunately, this is no longer a mystery every bit YouTube tracks the hours and days when your audition is on YouTube. You can dig into your "When your viewers are on YouTube" study to identify peak times and publish content in an hour or two before those peaks. Publishing before will give your audience a run a risk to discover your new videos, resulting in more gratis views.

To access the study, become to your aqueduct homepage, click Customize Aqueduct, select Analytics from the left-hand tab below your channel contour picture, and click the Audience tab. You should now see the option to generate a "When your viewers are on YouTube" study. If y'all don't have plenty daily views to generate this report, and then you tin try publishing in the hours we've mentioned in our post The Best Time to Post on Social Media in 2021 .

16. Invite Guest Vloggers

Guest blogging is a great way to gain new followers and viewers. Identifying influencers who accept a like audience to yours will open your channel up to potential viewers who have the same interests equally you. Building a close relationship with these influencers after creating a video with them volition hateful that they volition share your videos with their followers if you do the same for them. This reciprocity is a surefire way to gain gratuitous new views on YouTube.

Guest Vloggers are great non simply for free ways to get more than views just also to add together more diversity to your videos. Having another person to brainstorm video ideas with can open the door to artistic videography which volition, in turn, create more views on your YouTube channel.

Digital marketer and author Hashemite kingdom of jordan Platten oftentimes records videos with influencers:

guest invite free YouTube videos

For sure, it's not only his audience tuning in and sharing these videos, only the influencer's too.

Following on from invitee vloggers, building a potent influencer customs that shares community content and works together to help everyone involved is a bully fashion to become more views on your YouTube aqueduct. Beingness an influencer can be very alone and competitive. Reaching out to influencers similar to yourself to share noesis and information can assist to build a community of influencers that wait after each other and assistance people who are struggling.

Identifying similar influencers through tools like Unamo or Buzzsumo and reaching out to them will offset the ball rolling only be sure to have a goal and compelling reason to maintain contact so that it is a reciprocal human relationship and not ane-sided.

18. Know What's Viral

Keeping up to date with things happening in your industry tin can be the deviation between becoming pop or sinking into the background. Those with a deep understanding of what is happening in their world can create videos that are current and interesting to those researching the niche. Merely this knowledge of your manufacture besides helps y'all identify viral content every bit it happens so you tin share it with your following earlier anyone else. Being the starting time to share information will identify you every bit a leader in your field, leading to more exposure to your content and more than views.

FAQ well-nigh getting views on Youtube

What counts every bit a view on YouTube?

A view counts on YouTube when a user intentionally plays a video and watches it for at least 30 seconds. Repeat views also stand upward to a certain point (around iv-five views), after which YouTube stops counting repeated playback from the user's account or device.

Where is the best identify to share YouTube videos?

At that place's no one best place to share your videos, as you tin can get a bigger reach by distributing them on multiple platforms. Here are some websites where you can share or promote your YouTube videos:

  1. Reddit
  2. Facebook
  3. Instagram
  4. Twitter
  5. Pinterest
  6. LinkedIn
  7. Quora
  8. Medium
  9. Digg
  10. Personal website/blog
  11. Newsletter
  12. BoredPanda
  13. Niche forums
  14. Wimp
  15. Stumbleupon

How exercise I share a YouTube video from my mobile?

  1. Open the relevant YouTube video.
  2. Tap the "Share" icon and copy the video URL.
  3. Paste the URL on the platform where you lot desire to share the video.

If you cull to share the video on a specific platform, tap on that platform'due south name instead of copying the video URL. So select the contact you wish to share the video with, and let YouTube handle the residual.

Your Plow

There you have it: eighteen ways to become more views on YouTube!

In summary: First, focus on creating peachy content that your target audience will beloved.

Then exercise your best to optimize your content and aqueduct, and promote your content through other channels.

Lastly, go involved in your niche community and nurture relationships with your viewers!

Which one of these tactics are you lot going to use first to go more than YouTube views? Get out a comment below and let us know!